About Us

~ Rooted in Every Thread

We source premium natural and synthetic fibers such as cotton, silk, viscose and polyester from trusted and ethical suppliers. 

These raw fibers undergo cleaning, combing and spinning to create strong and smooth yarns. Using weaving or knitting techniques, we transform these yarns into rich, durable fabrics that serve as the foundation for every garment we make. 

Combining modern machinery with traditional expertise, each fabric is crafted to deliver strength, softness, and sustainability.

























~ Crafted with Soul and Shade

We bring our textiles to life using eco-friendly dyeing and printing methods with AZO-free dyes and digital or screen-print techniques.

Whether featuring bold solids or intricate patterns, we ensure the fabric is both visually striking and gentle on the skin and environment.

 Finishing treatments such as softening, wrinkle resistance, and pre-shrinking improve functionality and comfort, readying each fabric for its transformation into fashion.

~ From Vision to Reality

Our creative team designs, drapes and patterns unique garments suited to modern tastes. 

From prototype creation to final tailoring, each item is meticulously made by skilled artisans using high-quality fabric produced in-house. 

This integrated approach allows us full control over fit, finish and trend-setting design. 

Every stitch embodies our commitment to quality, ethical standards and innovation.

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~ Direct to Door

Each garment is thoughtfully packaged and shipped straight from our workshop to your wardrobe. 

Our direct-to- consumer approach focuses on transparency value and a seamless customer experience by eliminating middlemen to provide exceptional design quality affordability.

We deliver fashion you can wear with pride, consciously crafted from fiber to final stitch, all available at your fingertips when you shop online.

Aarsi 🪞 Mirror

Aarsi, founded by Atul Ghai, is a testament to the harmonious blend of tradition and contemporary style. Rooted in the legacy of Sukhmani Printex Inc., a renowned name in the textile industry, Aarsi brings you a curated collection of women’s wear that embodies both elegance and comfort.

As a seasoned fashion designer, Atul’s vision is to create garments that not only flatter but also empower women. Each piece is meticulously crafted using premium fabrics and exquisite craftsmanship, ensuring a luxurious feel that transcends trends. From the soft caress of cotton to the graceful flow of rayon, Aarsi’s collection caters to diverse tastes and occasions, offering a symphony of colors and textures.

At the heart of Aarsi’s philosophy lies the belief that comfort is not a compromise, but an essential element of true style. We strive to create garments that are as easy to wear as they are beautiful, allowing you to embrace your individuality with confidence and grace.

Join us on this journey of timeless elegance and discover the Aarsi difference – where comfort meets style, and every woman finds her perfect fit.

Atul Ghai
Founder and CEO
Our Boutique

Our fashion boutique, where we offer a carefully curated selection of fashion items to help you create your own unique style. Our boutique is designed to cater to fashion-forward individuals who are looking for high-quality clothing and accessories that stand out from the crowd.

At our boutique, we believe that fashion is an art form and that everyone deserves to express themselves through their clothing. That’s why we offer a diverse range of products that cater to all styles, from chic and classic to edgy and bold.

We are passionate about fashion and are dedicated to providing our customers with a personalized shopping experience. Our team of fashion experts is always on hand to offer styling advice and help you find the perfect pieces to elevate your wardrobe.

As a boutique, we also value the importance of sustainability and ethical practices in the fashion industry. We are committed to working with brands that share our values and prioritize ethical production and sustainable materials.

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